A Missed Opportunity? Technical Negotiation Training for Real Estate Agents
At NZREC 2026 in Auckland, Noa Sheer spoke to a full auditorium of New Zealand real estate professionals about a simple but powerful idea: negotiation is your income skill.
Real estate agents are negotiators by trade; they negotiate all day, in vendor conversations, buyer conversations, listing presentations, price discussions, multi-offer situations, internal conversations, and moments where confidence, trust, and commercial judgement matter.
Noa challenged the audience to stop treating negotiation as an instinctive soft skill and start treating it as a technical professional capability; one that can be structured, practised, measured, and improved.
Noa’s presentation focused on preparation as the foundation of that capability. Strong negotiators do not prepare only around their own goals or the final deal; they prepare by thinking deeply about the other party’s interests, pressures, motivations, constraints, and definition of success. In a more demanding real estate market, experience and confidence are no longer enough. The agents who stand out will be those who bring discipline, structure, creativity, and strategic clarity to every negotiation they lead.
At the event, Noa shared access to this article “5 Mistakes Real Estate Agents Can Make in Negotiations”.
Click below to download this article.
