This is Non-Negotiable

At some point in almost every serious negotiation, someone will say something that sounds like a door slamming shut. This is not negotiable.

How do we react when someone says this is not negotiable? Often we escalate or submit or freeze and this leads to a stall in the negotiation.

In this course I want to give you a way to think about the sentence - “this is not negotiable” - such that you'll know how to react. React without escalation without submission, and without deadlocks.

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