One of the most empowering tools in a negotiator’s toolkit. Your BATNA is your best course of action if the current negotiation does not result in agreement. It is your fallback plan. Not a threat, not a bluff, but a real alternative path to achieving your interests.

Negotiation is not a linear process. Unexpected objections, new stakeholders, and shifting priorities require real-time strategy adjustments. My research found that negotiators who plan with flexibility are able to adapt on their feet in a negotiation and outperform those who stick rigidly to their initial goals.

At Sheer Negotiations, we help professionals move beyond static bargaining techniques and embrace an adaptive negotiation approach. Our training is rooted in research that shows how flexibility in goal-setting leads to more successful deals and stronger long-term relationships.